Great Watches Made of the Best Components
While our watches are Made in Germany, we only use quality Swiss movements from Sellita because they are accurate, reliable, and easy to service. We choose 316L stainless steel and grade 2 titanium for our cases, and each component from the metal movement holders to the gaskets, hands, and crystals, offer an outstanding quality for a reasonable price. Since quality tool watches have been our passion for over 60 years, we know what we have to do, to create reliable watches that we are proud to wear ourselves.
Inspiration from the Past and for the Future
Since 2018, we have taken a dual approach to designing our collections. On the one hand, we get inspired by models from our past catalogs. This is best exemplified looking at the Aquasport and AquaSport GMT which are reminiscent of Circula divers from the 1970s. On the other hand, we reinvent classical designs in a unique way, and made for today. This makes it possible to preserve what has been setting Circula apart from many other brands in the past 60 years. Good examples for this approach are the SuperSport, our true compressor-style dive watch, and the ProTrail, our anti-magnetic and scratch-resistant field watch.
How We Keep Each Our Watches Reasonably Priced
Deciding how much to sell our watches for has always been a tricky process. Quality horology typically begets a higher price tag since the parts we use are of higher quality and therefore are expensive to manufacture. As watch enthusiasts ourselves, it is however important to us that quality tool watches can be accessible. Still, we don’t cut corners, and spend a tremendous amount of time finding the best equilibrium between quality, unique design, and price.
The Future of Circula
Our plan is to be around for as long as we know we can make great watches, and for that we have plenty of ideas. To realize those, we are aiming for the perfect balance between making quality watches that don’t cost too much, that remain unique in the way they look and in the type of horological experiences they provide. Given that we spend several months designing and prototyping each new model, we are virtually always working on something new. Be the first one to know what we are up to by signing up to our newsletter.