Microbrand Circula


The history of the microbrand Circula begins in 1955 with Heinz Huber in Pforzheim, the watchmaking heart of the Black Forest. Today, 65 years later, Circula is producing high-quality watches in the third generation, making it one of the oldest watch microbrands in the world.

Beginning and foundation of today’s Microbrand Circula

The watch history of the Huber family dates back to 1926. At that time, the Pforzheim-based family founded the jewelry and watch wholesaler Huber & Co. After the end of the Second World War, Heinz Huber rebuilt the family company in the completely destroyed city.

In the general mood of optimism of the 1950s, Heinz Huber also decided that he wanted to try something new. He no longer wanted to only trade watches and jewelry, but also to design, manufacture and sell watches of his own. He then realized this plan in 1955 and founded the watch brand Circula, which he named after the circulation of the balance wheel in mechanical movements.

Reviving Circula as a microbrand

Circula was revived in 2016 through Cornelius Huber, son of Inge and Klaus-Dieter Huber. His parents gave him the first Circula watch from 1955 for his wedding. Cornelius Huber, who was always enthusiastic about watches, decided on that day that he wanted to revive the microbrand Circula and would therefore quit his job as a management consultant.

As early as 2017, he implemented his plan and launched a Kickstarter campaign to finance the modernized new edition of the Circula watches. The necessary amount was quickly reached and the debut collection with quartz watches in retro design is very popular.

Vintage inspired, retro watch in elegant, minimalistic design

While Swiss Quartz movements from Ronda are built into the Circula watches from the Kickstarter campaign, the following models have automatic and hand-wound calibers.

What makes it special: Original in-house movements from the Pforzheimer-Rohwerke GmbH (P.U.W.) are installed in the hand-wound and automatic watches from the limited Heritage collection. These New Old Stock movements have been slumbering in a collector’s warehouse since the late 1970s and were only rediscovered by accident a few years ago. Cornelius Huber secured this treasure and breathed new life into the old German movements by carefully installing them in modern stainless steel cases.

Klaus-Dieter Huber continues to support his son Cornelius with everything that has to do with the family business Circula. Thanks to the vision and passion of Cornelius Huber, the Circula brand has been carefully modernized and offers discerning watch fans high-quality watches in authentic retro design. Many timepieces are inspired by successful models from the brand’s past, e.g. like the diving watch AquaSport.